On March 27, 2020, frog joined the Emergency Ventilator Response team in its mission to design, produce and distribute a low-cost, easy-to-manufacture automated resuscitator to help meet the growing demands on our healthcare systems amid the coronavirus pandemic. Frog worked closely with Newlab, the home to over 800 world-class inventors, engineers, and entrepreneurs applying technology to things that matter. Newlab members and staff, along with member company and product design firm 10xBeta, initiated the response and facilitated the rapid collaboration and transformative innovation required to respond to the crisis.
The goal of the initiative was to gather a crisis response team of leading designers, engineers, volunteer researchers, public health experts, critical care physicians, and members of the business community from across the country to create a medical device that could be manufactured quickly, at scale, and at a fraction of the cost of traditional ventilators, along with a brand and communications strategy that would help communicate the need to the world.
Within 48 minutes of the request, frog assembled a ten-person team to create a website that could take hospital distribution requests, donations and submissions for manufacturing partners. Within 48 hours, the frog team had led remote collaboration workshops to define and name the initiative and the Spiro Wave device. frog helped to organize the emergency response team around a dynamic pre-launch plan including the name, website and communications around Spiro Wave, which helped the team secure partnerships and begin Emergency Use Authorization discussions with the FDA.
We implemented the following tools to facilitate remote collaboration among the Emergency Response Team:
— Microsoft Teams & Zoom for face-to-face meetings when we couldn’t be in the same room
— Slack to keep on top of group conversations and communications
— Google Drive and SharePoint to keep on top of collaborative documents
— Miro for remote whiteboarding and collaborative brainstorming
— Figma for collaborative design and delivery of the final marketing and communications website
— Contentful CMS to allow team members to quickly update text with each legal review