Welcome to the Futurescape

A new frog report peers into the Futurescape of consumer behaviors, cultures and spending habits.
Report

New forces are driving innovation and forging new perceptions of value, reshaping the future across the six key pillars of organization, identity, influence, connection, fulfillment and the home.

In frog’s new report, we’re scanning the Futurescape to identify the emerging movements, trends and behaviors that are creating powerful tailwinds across all industries and sectors. While many forces are at work, pushing and pulling the horizon’s outline in at times conflicting directions, the 12 macro-trends we chart were chosen for the large-scale, high-momentum impact they are poised to have on consumers, culture and spending habits—and the businesses that will surround them.

Our goal with this report is not to predict the future, but to understand the underlying forces shaping it so we might identify where the best opportunities lie.

Download the Futurescape report now.

“Today is about envisioning opportunities.”
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Authors

Liron Reznik, Executive Strategy Director, Head of Consumer Strategy & Head of Brand Strategy
Courtney Pace, Head of Strategy, North America & China; Head of Private Equity
Samar Ahsan, Strategy Analyst
Kala Berg, Strategist, Commercial Strategy
Makena Naegele, Strategy Analyst
Isabel Sanoja, Strategist, Consumer Strategy
Guillermo Solorzano, Senior Strategist, Commercial Strategy

Courtney Pace
Head of Strategy, North America & China and Head of Private Equity
Courtney Pace
Courtney Pace
Head of Strategy, North America & China and Head of Private Equity

Courtney is Head of Strategy and Head of Private Equity. Prior to joining Fahrenheit 212, Courtney was a Vice President at Michel Dyens & Co in Paris, where she sourced and executed M&A transactions in the luxury, beauty, and spirits sectors internationally. Before that, she worked at Estin & Co, a strategy consulting firm in Paris, where she developed global growth and investment strategies for multinational clients across industries.

Liron Reznik
Executive Strategy Director, Head of Consumer Strategy & Head of Brand Strategy
Liron Reznik
Liron Reznik
Executive Strategy Director, Head of Consumer Strategy & Head of Brand Strategy

Liron has focused his career on driving growth by coupling strategy and creativity to create future-forward ideas, brands and experiences. His past exploits include starting up his own Brand & Creative Innovation shop (twice), holding leadership positions (CSO/CCO) in leading creative agencies and working closely, as a trusted strategic counsel, with the board, c-suite and senior executive ranks of some of the world’s most ambitious and venerable global brands and private equity firms, including Adidas, American Express, AB InBev, Bain Capital, BMW, Jaguar Land Rover, IBM, LVMH, Lexus, Ralph Lauren, Microsoft, Samsung, Target, USAA and Vodafone.